Inez and Vinoodh discuss working with Lady Gaga to MTV News

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Fashion photographers Inez and Vinoodh sat down with MTV News to discuss their time working with Gaga on the set for her video, Yoü And I. They revealed that they shot the cover for Harper’s Bazaar, along with a series of fashion films for the song. Speaking to MTV, Inez revealed:

    We built a studio in a pig sty and worked for three days with her constantly coming off set to us and filming with us and taking pictures. What’s incredible in there is that this is Gaga, as herself in the character that she is, related to the ‘Yoü and I’ video, and it’s purely her. You can tell, especially in the one that came out now, she’s so happy and she’s loving her life and she’s really, you can tell, she’s reaching her full potential. It’s a complete being.

She continued on, describing the Nymph that Gaga appeared as:

    It’s a very pure being, and it’s kind of like the sweetest, most ethereal side of her. And you know when you meet her, she’s so real. She asked us to make these videos as a bridge between fashion and rock and roll, and since both are kind of equally important for her as an inspiration and starting point. So, she really said to us, ‘Do your thing, what you would do in fashion context,’ let’s say, but relate it to the characters that she is in the ‘Yoü and I’ video.

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